The gold standard

For this global lululemon campaign, we set out to elevate the Define Jacket through the lens of an American icon. Suni Lee—Olympic gold medalist and longtime lululemon fan—brought authenticity and dynamic movement to the updated jacket, now refreshed with a signature gold zipper.

Through a visual language that blends retro details with contemporary clarity, we captured Suni in the workouts she loves most, framing the Define as a timeless, versatile staple for everyday movement.