The Adidas x Peloton collaboration became the first global apparel partnership at Peloton.
The aim of the campaign was to achieve a large-scale launch and generate global awareness of the partnership through various media outlets. It sought to highlight the powerful collaboration between two leading fitness brands, as well as to create excitement for the product by emphasizing community and driving home key messaging around the partnership and collection.
A Powerful Collective, featured three of Peloton's top instructors with eight Peloton members to represent inclusivity and community at heart.
The assets needed included a 30/15-second film, instructor/member static assets and social cut downs, in-store takeovers, and PR packages.
Role : Senior Art Director, Photo & Video
Creative Director: Tim Wilson
Design Director: Joyce Yu
Designer: Catherine Lewandowski
Senior Art Director: Alyssa Gonzalez Torres
Copywriter: Chanel Perez
Video Editor: Flora Guillon
DP: Frank Appolonio
Photographer: Josh Filauri
Producers: Brett Warnke and Alex Sunderhaus