Adidas x Peloton marked Peloton’s first-ever global apparel partnership. The campaign launched at scale to generate international awareness and excitement around the collaboration, spotlighting the shared values of two leading fitness brands.

Titled A Powerful Collective, the campaign featured three Peloton instructors alongside eight members to center community and inclusivity. Deliverables included a 30- and 15-second hero film, photo assets for instructors and members, social cutdowns, in-store takeovers, and PR packages.

Role: Senior Art Director, Photo & Video