As Senior Art Director at Peloton, I led one of the brand’s most impactful initiatives: Instructor Imagery.

Peloton’s instructors are the heart of the brand, each with a distinct voice, style, and energy. We saw the need for a photography and video system that could evolve with every instructor while remaining cohesive at scale. This led to the creation of Instructor Refresh — a yearly content system designed to capture each instructor authentically while providing the brand, press, and creative teams with a flexible library of assets for ongoing use across marketing, product, and editorial channels.

Below is a selection of work from the 2022 Instructor Refresh.