As the Senior Art Director at Peloton - I headed up one of the most important projects : Instructor Imagery.

Peloton's instructors are at the heart of the brand, each with their own unique style and personality. We recognized the need for a collection of assets that could authentically represent each instructor in an honest and dynamic way. To achieve this, we developed a system called Instructor Refreshes, which involved a yearly shoot to generate a set of assets that would evolve with each instructor while giving the brand, press, and design teams flexibility to reuse the videos and images for multiple use-cases. Below you will find the 2022 Instructor Refresh.