Meet Daydrift: A new product launch

Meet Daydrift, the free spirit of tailored trousers, designed to give you all of the polish and none of the discomfort.

In this campaign, movement takes center stage, showcasing the Daydrift Trouser in action. The narrative exaggerates a typical day, transforming it into a dynamic, expressive journey—not just casually running late, but dancing through the streets or weaving and bopping through city lights. Movement is joyful, playful, and uninhibited. Our talents are fully immersed, having fun, and moving freely, embodying the versatility and spirit of Day Drift.

Campaign featured stills + motion for eCom, email, social, paid and an in store takeover creating a top performing campaign for the year.