What a project.

In just a few days, we pulled off an ambitious, high-velocity production featuring Peloton instructors alongside Usher and Beyoncé’s choreographers. Partnering closely with Peloton’s content team, our goal was to create a striking suite of campaign assets that would immediately capture member attention.

We focused on crafting a refined interplay of lighting and movement within the studio environment, ensuring every frame felt dynamic, intentional, and performance-driven. Alongside the hero imagery, we also captured behind-the-scenes moments to reveal the energy and collaboration that shaped the shoot.